![AdobeStock_295165234 [Converted].png](https://static.wixstatic.com/media/66739c_87249f62708e42fdbb82847a21739fcb~mv2.png/v1/fill/w_46,h_26,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/66739c_87249f62708e42fdbb82847a21739fcb~mv2.png)
![Olfacto Logo-01.png](https://static.wixstatic.com/media/66739c_cdc6e4c0cbbf439482d84d96c8c814a9~mv2.png/v1/fill/w_600,h_164,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Olfacto%20Logo-01.png)
STRATEGIC DIRECTION • DISCOVERY DAYS • BRAND WORKSHOPS • WEB DEVELOPMENT • PACKAGING DESIGN & PRODUCTION • SOCIAL MEDIA • PPC & GOOGLE ADS • PR • PHOTOGRAPHY • VIDEO
![LaptopMockup.png](https://static.wixstatic.com/media/66739c_4747df61b57949339d4a7120bfe21ef6~mv2.png/v1/crop/x_0,y_748,w_5000,h_2356/fill/w_929,h_438,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/LaptopMockup.png)
![AdobeStock_295165234 [Converted].png](https://static.wixstatic.com/media/66739c_87249f62708e42fdbb82847a21739fcb~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/66739c_87249f62708e42fdbb82847a21739fcb~mv2.png)
![09 - iPhone 12 Pro - Isometric Right.png](https://static.wixstatic.com/media/66739c_85d2f7602d914d58ad741bf2c6e8b760~mv2.png/v1/crop/x_1766,y_813,w_3293,h_3272/fill/w_117,h_117,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/09%20-%20iPhone%2012%20Pro%20-%20Isometric%20Right.png)
The Challenge
Take an existing brand from a start-up to a true player in the market of luxury home scenting. Their previous website had been around a while but was largely geared towards B2B and was not prepared for a B2C campaign.
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The Solution
By undertaking a Discovery Day and Branding Workshop we redefined their entire product packaging and pricing model, before recreating a new website to offer a far greater online shopping experience for their customers as well as accommodate their B2B offering. Once the foundations were made in terms of branding, we embarked on a strategic ‘engagement’ plan across digital and print, that has since seen them collaborate with renowned brands including Rosewood Hotel and The Savoy.
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![Picture 2png.png](https://static.wixstatic.com/media/66739c_aa5393353da54d4cb3e0ebcbd102eb16~mv2.png/v1/fill/w_123,h_114,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/66739c_aa5393353da54d4cb3e0ebcbd102eb16~mv2.png)
The Result
The time invested at the start around brand, packaging and website
development enabled us to have a robust platform to drive people to.
500%
Increase in sales
within the first year
245%
Up to a 245% Return on Ad Spend (ROAS) for PPC
![09 - iPhone 12 Pro - Isometric Right.png](https://static.wixstatic.com/media/66739c_85d2f7602d914d58ad741bf2c6e8b760~mv2.png/v1/fill/w_61,h_42,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/66739c_85d2f7602d914d58ad741bf2c6e8b760~mv2.png)
![LaptopMockup.png](https://static.wixstatic.com/media/66739c_4747df61b57949339d4a7120bfe21ef6~mv2.png/v1/fill/w_61,h_46,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/66739c_4747df61b57949339d4a7120bfe21ef6~mv2.png)
![Picture 3.png](https://static.wixstatic.com/media/66739c_f2264e13a2d64845acb7efcaf440ba3d~mv2.png/v1/fill/w_61,h_57,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/66739c_f2264e13a2d64845acb7efcaf440ba3d~mv2.png)
![Picture 2png.png](https://static.wixstatic.com/media/66739c_aa5393353da54d4cb3e0ebcbd102eb16~mv2.png/v1/fill/w_61,h_57,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/66739c_aa5393353da54d4cb3e0ebcbd102eb16~mv2.png)